This workshop will explain the range of Google Ad formats available for businesses that want to reach new potential customers and encourage interested people to re-engage with the business. This workshop will share live screen demos and walk through Google Ads campaign setup.

Who should Attend?
This workshop is for Business Owners, Marketing Managers, Sales Managers and Brand Managers who would like to use more Google Ads in their construction business. All content is pitched at an introductory / beginner level. You do not need any previous experience in Google Ads to attend. There will be a short Q&A at the end of each session as well as interactive elements throughout.

Content includes:
• Overview of the different ad formats available: search, display, video, etc
• How to conduct keyword search
• How to use Google Ads Manager
• What makes a good PPC ad + How PPC ads work
• How to set up a PPC ad

Programme:
10:00am Welcome & Introduction
10:05am CITB NI Products and Services Update
10:10am Google Ads for the Construction Industry
12:00pm Close

Webinar Format:
The webinar will be delivered using the Zoom platform. When you book a place, before the session you will receive an email with a registration link to enable you to join the webinar.

Speaker Profile – Emma Gribben
Emma is a Digital Marketing Consultant, Trainer and Mentor. Emma works with public bodies and privately owned brands on their digital strategy and activity implementation. Emma is an accomplished digital marketing trainer and an accredited partner to Google across the Google Digital Garage, Google Squared Online and Google Digital Academy where has trained Electrolux, Vodafone, Sanofi, KLM, Aer Lingus and Bank of Ireland. Emma is also an accredited trainer for the Facebook Digital Skills programme and is a Facebook Certified Digital Marketing Associate.

Emma works closely with SME’s and start-ups as a digital consultant and mentor and has mentored over 300 businesses in digital marketing to date.

Target Audience: Anyone involved in the construction industry