Wed 31 July 2024
12:00PM – 2:00PM



During this online workshop, you will understand:

  • Developing Content Pillars

While it may be a social media buzzword (followed closely by “authenticity”), content pillars are integral to helping you create content — especially when you’re in a creative rut. We take you through Brand Purpose, Vision, Values, Positioning, Personality, Voice and Tagline. This will guide your content and help you stay organised, be consistent, and produce content your audience will recognise time after time.

  • Brainstorming Content ideas and Chat GPT

Gain a reliable process for generating ideas and content fast. We’ll show you how to use ChatGPT which is a powerful AI language model that can be used to create content rapidly. We’ll go through the best resources to find ideas on social platforms and the best websites for trending topics.

  • Content Planner

We walk you through how to use a content planner and have everything organised in one place.

  • Unlock e-commerce

Show you around Wix platform , Standard SEO, Setting up Payment Gateways and Domains.

This Go Succeed workshop is open to establishing start-ups throughout Northern Ireland and facilitated by Enterprise NI.


About the Presenter

Sinead is a renowned marketing professional with a specialised focus on social media growth. She graduated with a degree in Marketing from the University of Ulster  and has accumulated over 20 years of invaluable experience in the field.  She founded SM Marketing in 2013, a digital marketing agency. For over a decade, she has built the business year on year, working with 1000s of businesses and has successfully led an award-winning digital marketing agency.  Throughout her career, Sinead has garnered numerous accolades, including coveted titles such as Marketer of the Year, Best use of Social Media, Digital Agency of the Year, and Hospitality Ulster Marketing of the Year.

Registration instructions: This event is free for individuals.  Please note, your email confirmation, Live Stream link and access code will come from, please add this to your list of trusted accounts to prevent information landing in your junk folder.

Joining instructions: This event will be hosted online via MS Teams.  You will receive your Live Stream link and access code directly to your inbox on confirmation and as a reminder one day before the event is due to commence. To prevent any delay in joining, please add the workshop to your calendar and ensure your MS Teams is updated before the workshop.

This workshop is brought to you as part of Go Succeed NI.  Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government and powered by the UK Levelling Up Fund. Enterprise Northern Ireland is delighted to partner with the 11 local councils to deliver Go Succeed Start Up business support across Northern Ireland.