BM Physio and Performance

From Passion to Practice: Growing BM Physio & Performance

Based on the North Coast, BM Physio & Performance is a growing physiotherapy business focused on helping people move better, recover from injury and live pain-free lives. Founded by Blayne McAuley, the business supports a wide range of clients—from athletes and children to older adults and those recovering from surgery or illness—reflecting the all-encompassing nature of physiotherapy.

Blayne began his journey while studying at university, initially offering sports massage as a hobby. Volunteering at events and providing sessions to build experience, he gradually developed both his skills and reputation. However, from early on, Blayne knew he wanted to carve his own path.

Rather than follow the traditional route into the NHS, he was driven by a desire for independence, flexibility and the opportunity to build something of his own.

Starting out brought its challenges. Like many new business owners, Blayne faced uncertainty around where to begin, how to grow his ideas into a business, and the financial pressures of finding a suitable premises. A lack of confidence also played a major role in the early days.

“I was scared it wouldn’t work out… that no one would come to me.”

After connecting with Enterprise Causeway through an online programme, Blayne accessed support through both the Go Succeed and Explore Enterprise Support Programme. Through one-to-one mentoring, he gained practical advice on everything from finances and tax to setting up and managing a business, while also building the confidence needed to take the leap.

A £750 grant provided a significant boost in the early stages, allowing Blayne to invest in specialist equipment that set his business apart. This included compression boots and muscle testing technology, enabling him to offer advanced assessment and rehabilitation services from the outset.

“The support gave me the confidence to start—and helped me realise it’s not as scary as you think.”

Since launching, BM Physio & Performance has evolved from a mobile sports massage service into a fully equipped physiotherapy space. Blayne now offers a wide range of services including injury assessment, rehabilitation, movement screening, dry needling and recovery treatments, providing a more comprehensive and personalised experience for clients.

The impact has already been felt within the local community. With a growing number of clients—many of whom he had no prior connection with—Blayne is seeing first-hand the difference his work can make. One client suffering from chronic neck pain was able to return to work after just a few sessions, highlighting the real-life value of accessible physiotherapy support.

For Blayne, the journey has been as much about personal growth as business success. Building confidence, overcoming self-doubt and learning how to manage a business have all been key milestones along the way.

Now focused on growth, he aims to build a steady client base, continue developing his skills and further establish BM Physio & Performance as a trusted name in physiotherapy across the North Coast.

“Don’t be afraid to ask questions—nothing is too big or too small.”